Instagram gets up close and personal with 'Superzoom'
With the right music and camera effects, Instagram Superzoom can make almost anything look dramatic. Cue the cinematic music Instagram is adding a new video effect right next to the popular Boomerangs that mixes zoom and music for a “suspenseful” but also rather humorous short clip. Instagram launched the Superzoom effect on Thursday, October 26, along with Halloween-themed masks and stickers. Like Boomerang, Instagram Superzoom is a video effect designed to make the clips you share on Instagram or inside of a Story a bit more fun. Inside the Instagram camera, the scroll-through options at the bottom of the screen now include Superzoom along with Boomerang, Rewind, and options for a “normal” video or going live. While recording a video in Superzoom, the camera zooms in three times, paired with music that gets more suspenseful with each zoom. By default, the effect zooms toward whatever is in the center of the frame, but users can also tap an object before recording to zoom into th...